Marketing Communications
The art and science of communicating the right offer to the right customer at the right time
Loyalty
Creating a strong enough attachment that customers will forgive your mistakes
Digital
Leveraging digital vehicles to deliver relevant news and offers (Email, SMS, Web, Social)
Acquisition
Creating a compelling value proposition to attract prospects to join your tribe
Lifecyle
Nurturing customers; building a relationship with the goal of securing their repeat purchases
Segmentation
Grouping customers by likeness to ensure the most relevant messages and offers
Marketing Strategy
Determine how and when to reach the most likely customer to take action; most importantly knowing why they will act
Advertising, Media & PR
Broadcasting your message to a wide audience for maximum reach and awareness
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." - Seth Godin
“Cari worked for me for several years in loyalty marketing at Sprint. She is truly a remarkable marketer who is creative, insightful and strategic.” Cari is able to understand customer insights, develop marketing strategy, present plans and fully execute. She is a strong leader of a team, fostering growth and development while providing guidance and direction.”
– Melinda Eisenhour Parks
“Cari is a creative, resourceful leader who keeps her team accountable and gets things done. Cari is a calculated risk taker, pragmatic leader and realist who is able to think outside the box. On top of her many professional skills, Cari is a thoughtful individual who makes work fun.”
– Michelle Lamar Christman
“Cari is a strong and very well rounded Marketing executive. Through managing one of her marketing teams, I was impressed with her ability to provide a clear vision and drive accountability and execution – particularly in the areas of base marketing and brand creation. As a result, our business was able to launch a new brand value proposition and help our organization deliver best-ever revenue and subscriber growth in our line of business.”
– Joby McDonald
